How to: Make your blog, book, or product a sensation on the cheap

If you have a blog, you need reader traffic, and a fan base. 

If you have a book, you need to spread the word to readers.

If you have a  product or service, you need exposure.

The following link is some of the best information out there in one compact spot, that I've ever heard; and I want to share it with you.

Self-promo guru, testing and web marketing innovator, Tim Ferriss, shares his amazing advice , in his  presentation to Le Web in Paris. He explains how your book, blogging, idea, or products can be easily marketed on the web to a global sensation-for free or cheap.

Video link: 

(Also scroll down on this page, for more articles on marketing, and other topics.)

5 Reasons Why Viral Marketing Works

1. It's fun. Be it just plain silly, or very clever, people want in on some fun.

2. Guilt, plain and simple. Some people don't want to participate, but they do anyway because otherwise, they'll feel bad about not participating. 

3. Viral Marketing is oh, so grassroots, and taps into people's natural desire to be interconnected. Web viral marketing offer this connection without further emotional investment, like face-to-face relationships. (yes, this is good and bad)

4. Something bigger: People enjoy being part of something bigger than themselves, or on the front end of a popular, or emerging trend. They don't want to be left behind.

5. Each person drives the trend. It's "open source," changing and evolving individually, making it vivacious, and attractive in an empowering type of way.

Thank you for reading. I hope this was helpful.

What did I leave out?

Feel free to leave your responses, comments, marketing ideas, or suggestions.

Please my other project. It's a kind of  "travelers blog," and proposes, among other things, that God cannot possibly be a angry, white, old, bearded dude in the sky. Well, that and I recently posted a hilarious photo of a man with a tramp stamp tattoo of the Golden Arches. What's not to like. Hope you can check it out.

My fascination with micro-blogging, micro-"fame", and how the playing field gets leveled 140 slots at a time

I've been sucked into the mirco-world of Twitter. I admit it. I really dig micro-blogging. With 140 characters, and a social network working for a person, even the pen is not mightier than the Tweet. That's because the Tweet is instant and potent. News travels fast, and may contain links with video, or loads of extra info. and news. Also-and here's the BIG one. It's free.

For me, it's not about becoming well-known, it's about disseminating very helpful information that makes life better, that changes lives. Or, that brightens someone's day. To me, that's "micro-fame" if Twitter is involved.

@mashable has nearly 100,000 followers, and the influence there shut down a part of yahoo recently, and sold out a company's line of shirts, with just a few characters. The shirt said, "Eat, Sleep, Tweet."