Thursday, September 3, 2009

5 Reasons Why Viral Marketing Works

1. It's fun. Be it just plain silly, or very clever, people want in on some fun.

2. Guilt, plain and simple. Some people don't want to participate, but they do anyway because otherwise, they'll feel bad about not participating. 

3. Viral Marketing is oh, so grassroots, and taps into people's natural desire to be interconnected. Web viral marketing offer this connection without further emotional investment, like face-to-face relationships. (yes, this is good and bad)

4. Something bigger: People enjoy being part of something bigger than themselves, or on the front end of a popular, or emerging trend. They don't want to be left behind.

5. Each person drives the trend. It's "open source," changing and evolving individually, making it vivacious, and attractive in an empowering type of way.

Thank you for reading. I hope this was helpful.
What did I leave out?
Feel free to leave your responses, comments, marketing ideas, or suggestions.

Please my other project. It's a kind of  "travelers blog," and proposes, among other things, that God cannot possibly be a angry, white, old, bearded dude in the sky. Well, that and I recently posted a hilarious photo of a man with a tramp stamp tattoo of the Golden Arches. What's not to like. Hope you can check it out.


No comments: