5 Reasons Why Viral Marketing Works

1. It's fun. Be it just plain silly, or very clever, people want in on some fun.

2. Guilt, plain and simple. Some people don't want to participate, but they do anyway because otherwise, they'll feel bad about not participating. 

3. Viral Marketing is oh, so grassroots, and taps into people's natural desire to be interconnected. Web viral marketing offer this connection without further emotional investment, like face-to-face relationships. (yes, this is good and bad)

4. Something bigger: People enjoy being part of something bigger than themselves, or on the front end of a popular, or emerging trend. They don't want to be left behind.

5. Each person drives the trend. It's "open source," changing and evolving individually, making it vivacious, and attractive in an empowering type of way.

Thank you for reading. I hope this was helpful.

What did I leave out?

Feel free to leave your responses, comments, marketing ideas, or suggestions.

Please my other project. It's a kind of  "travelers blog," and proposes, among other things, that God cannot possibly be a angry, white, old, bearded dude in the sky. Well, that and I recently posted a hilarious photo of a man with a tramp stamp tattoo of the Golden Arches. What's not to like. Hope you can check it out.

A diner with the best pie -yum

I just had the pleasure of going to the Kumm Esse Diner at the corner of Rts 501 & 422 in Myerstown, Lebanon, County, Pa. They make all their own pies, and often used freshly picked fruit (not canned or frozen). I had some fresh strawberry and some deep dish apple, and both were superb!

I have no idea what Kumm Esse means, though it seemed vulgar to me at first. The diner is a 1950s style shinny sheet metal type, and I imagine the name is derived from the local PA German dialect, and might actually mean something nice. Maybe like, "rest for a while' or something, who knows. (If you happen to know, drop me a comment!)

The waitresses all wore colorful scrubs. I image because they may be nursing us with comfort foods. The coffee was spot-on diner coffee. Good joe, but not gourmet. Fine enough to go well with great pie. My BLT sandwich was good, but not amazing. The staff was friendly. Our waitress sat down to chat briefly with two different customers who were eating alone–probably two of her regular customers.

What diners do you like? And what kinds of pie?